My Eurostar 2014 closing keynote

I had the privilige of delivering the closing keynote at the Eurostar 2014 conference in Dublin. I crafted a talk that was unique to this event, bringing the theme together, summarizing what the theme meant to me and exploring how it is all connected.

I know the slides can only tell you so much when the narrative isn’t there, but here is the online version of my Prezi:

Everything is connected – exploring diversity, innovation, leadership

Everything is connected

Although it was the first (and last) rendition of this talk, I think it went well. Several people found it to be “thought-provoking”, which is exactly what I was aiming (and hoping) for.

Now that this is over, I feel I am done with conference presentations for a while. I’m planning to take a long-awaited deep dive – with lots of reading, learning and working on new content. I’m taking it slowly. There are some important topics that need exploring, and now I am finally giving them (and me) the time to make that happen. I’m also looking forward to some exciting collaborations with others in the near future.

I’m following my energy. Let’s see where that leads us.

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The Eurostar 2012 diaries – part 3 (tuesday Nov 6)

Super Tuesday

Photo by Rik Marselis

Early tuesday, and my dreams were filled with empty auditoria and keynote speakers stuck in airports. A first reality check eases my mind a bit. The people I dreamt about are already checked in, and ready to rumble. As am I. I skip breakfast to be on site as early as possible, but halfway there I realize I left my phone in the hotel room. I hurry back and when I finally get to the premises, James and Julian beat me to it. While we help the tutorial speakers get all settled for the morning, the registration area is again being flashmobbed by testers. Delegates are now flowing in at a steady pace, but I notice remarkably few hiccups. Sure, there is the occasional delegate who is worried about his tutorial enrollment, but Siobhan seems to have a firm grip on payments and registrations. Siobhan handles all the adminstrative stuff throughout the year, a job that can never be underestimated. Rumor has it that she can even make Chuck Norris comply with Eurostar’s presentation materials deadline (which we couldn’t verify this year since his submission “I sit down in stand-up meetings” didn’t make the cut). The Eurostar team deals with the rush-hour queues swiftly, and before I can say “Morning coffee, anyone?”, the AM sessions are kicked off.

Photo by Randy Rice

Like yesterday, I wander around the now quiet and peaceful venue and do a temperature reading in the different tutorial rooms. Fiona Charles has everyone in her room up on their feet, milling around and fully engaged in her “Right-sizing Test Documentation”.  Paul Gerrard is testing the room capacity boundaries in his totally sold out “How to Create a Test Strategy”. Randy Rice – all the way from Oklahoma City, Oklahoma – is mighty popular with his “Free and Cheap Test Tools”. Michael D. Kelly – all the way from Indianapolis, Indiana – is spreading his wisdom about managing exploratory testing for a full house as well in his “Session Based Test Management”. When I check in with Alan Richardson’s and Simon Stewart’s Selenium Clinic, I see a screens full of code and two presenters on fire. All is good.

Again I feel sorry that I cannot sit in – imagine all the learning I’m mssing! – but as it turns out there is plenty of learning to be done elsewhere: rendez-vous at 11 AM in the main auditorium for a run-through of the conference opening. Finally, the auditorium is made Shrek-free and we can admire the beautiful – blueish – theatre. While the main idea of the run-through was a rehearsal of the opening remarks, we spend an hour test-driving four yellow tourist bikes through various aisles of the auditorium, checking where to brake and how to park – testing the risky bits first, so to speak. Daragh and Paul of the Eurostar team were able to secure these bikes last-minute as we are going to use them in the most vital part of the conference opening: the committee entrance. While James, Julian and Shmuel get in touch with their inner 13 year-old and do little uphill races on the blue carpet, ringing frantically, I try to make my slideset work on Alan Page’s nifty little Surface RT. Hungry? Not really. No stress, no sirree.

      Half past one. The official conference opening is upon us. The auditorium is packed, music is blasting out of the speakers and the four of us are in the – by now deserted – registration area, using our dubious trial bike skills to balance our yellow monsters in place. Lorraine gives us a go and we make our way to the front of the auditorium, all the time aware of the bizarreness of the situation: low visibility, a steep decline, funny brakes, loud music and a suit don’t make for a fluent biking experience. This concludes our very own “Men in Black”/”Boys are back in town” moment – and I’m glad we make it in one piece. We park the bikes and I climb onto the stage for the opening remarks. It is there that I have my first aha-moment. When asking how many people are attending the conference for the first time, I expect someting like 10-20% but see a *lot* of hands going up. I am a little thrown by that and I would like to see some official numbers to be sure what happened this year.

Ferran Adrià
Photo by Wired Magazine, 2012

I go ahead and explain the conference theme (Innovate/Renovate), telling the story of Ferran Adrià, the former chef from El Bulli, the best restaurant in the world for some time. Adrià started his career as a dishwater but managed to change the world of gastronomy by bringing elements of other disciplines into cooking: chemistry, psychology, physics. He expanded his cooking toolbox (his new toys were lyophilizers, liquid nitrogen, candy floss machines,…) and started investigating how the presentation of a dish influenced the perception of taste (did you know that strawberry mousse is perceived to be ten percent sweeter when served on a white plate compared to a black one?). My main message? In testing, it’s probably the easiest easy to say that innovation is not your job, rather something for those crazy boys and girls in R&D. But it’s not – it’s everyone’s job. Innovation is not just about products: it is also about business practices, processes, tools – it lies in everything we do. Everyone can be an innovator – testers too.

When the committee takes the stage for a personal address, expressing their wishes and hopes for the conference, I can actually stand back for a while and be amazed by the size of the whole endeavour. So many people here, in difficult economic times, all undergoing geographical and financial inconvenience to be here to learn and share experiences – this is great, and humbling at the same time. It is super tuesday alright.

Photo by Rik Marselis

Time now for Alan Page to step into the light, with his opening keynote “Test Innovation for Everyone” (a link to the presentation can be found here). It turns out to be a great talk, in which he points out that innovation is all about ideas, which makes test innovation mainly about test ideas. We innovate to solve problems – but are we solving the right problems? Try a lot, but keep checking whether you are doing the right thing. Alan’s talk is also book recommendation hour: “Where Good Ideas Come From” (Steven Johnson), “The Wisdom of Crowds” (James Surowiecki), “The Lean Startup” (Eric Ries), “Jimbo – Adventures in Paradise” (Gary Panter), “Brain Rules” (John Medina), “The Myths of Innovation” (Scott Berkun), “They All Laughed” (Ira Flatow), “Steal Like an Artist” (Austin Kleon), “The 5 Elements of effective thinking” (Edward Burger, Michael Starbird) and “The Innovator’s Dilemma” (Clayton Christensen). Some of these are already acquired as we speak.

AlanRichardsonKeynoteNext up are the first track sessions of the conference. Finally, time to watch the sessions we have been debating way back in march. I switch to track-hopping mode again and sample bits of as many tracks as possible. The afternoon flies by way too fast, and before I know, we are all inside the auditorium again for Alan Richardson‘s eclectic closing keynote, “Unconventional Influences”. I am very much looking forward to his talk – I chose this talk from his long list of possible subjects because I am all for bringing elements from other fields into our testing practice. And I am happy to see that Alan completely nails it with references to Dr. Seuss, H.P. Lovercraft’s “The Call of Cthulhu”, the “Fortean Times” magazine and ghostbusting. He tells a story about how he never allowed his testing to be limited by other people’s attitudes to testing or company mandates. He thinks that is an excuse that people embrace to stop them having to identify their beliefs about testing and challenge themselves to become better testers. Slides of his talk can be found here. He also wrote an unconventional paper to go with it, link here.

Tuesday evening is the traditional Expo drinks moment, and I take the opportunity to mingle and talk with as many people as possible. I drop by the Improve boot, where my very pregnant DEWT colleague Jeanne Hofmans hands me the first issue of “Quality Level Management – Managing quality in outsourcing”, a book she wrote together with Erwin Pasmans. Once I make it to the Test Lab, I see that Shmuel brought his infamous box with testing games and waste the rest of the expo drink time trying to solve puzzles together with great testers – and beer. How awesome is that? Totally sucked into puzzle solving, I fail to notice that the expo is closing, and together with Shmuel (still limping like a hunchback) I spend a good 30 minutes deciding whether we should ride our yellow bikes through the torrential rain or take a taxi. Taxi lines lines outside the RAI are rather discouraging, so we end up getting soaked on the bikes. Back at the Novotel, the Test Lab people set up a portable Test Lab in the bar, but even the most die-hard TestLabber gets hungry after a while. And so it happens that a group of twentysomething people find themselves in a great tapas restaurant for an evening of comido, bebidas y alegría. The athmosphere was so relaxed that I am tempted to stay up until the wee hours, but I am being a good chair and take the taxi back – mañana es otro día.

Here are Esther Gons‘ graphical recordings of this day:

Opening remarks

Test Innovation for Everyone – Alan Page

Curing our Binary Disease – Rikard Edgren

Value Inspired Testing – Neil Thompson

Unconventional Influences – Alan Richardson

… to be continued

The Eurostar 2012 diaries – part 2 (monday Nov 5)

So it begins… tutorial day

En route from the novotel to the RAI on this dark and rainy monday morning, I am pleasantly surprised to see “Eurostar Conference” signposted everywhere (next to Shrek the Musical, where it belongs) – who knows I might have ended up at a conference far, far away. It is only 7 AM, but the RAI is buzzing with activity. The registration desk is fully (wo)man(n)ed, and last minute checks are being done. Not too long before the hounds will be released, and the eurostar crew is very much “in the zone”.  I decide not to disturb them too much and go for a little orientation walk around the venue. The main auditorium remains closed this day (secret Shrek stuff, I assume) and the expo is still being built, but I am able to get a good idea of the venue layout. Loungy sitting areas, roomy but cosy session rooms – this place has the right vibe.

By the time I get back to the desk, the first tutorial speakers are already registering. Part of my job today is to show them to their rooms, make sure they get all settled and have everything they need. Dorothy Graham (“Managing Successful Test Automation”) and Janet Gregory (“Transitioning to Agile Testing”) are our first teachers on site, soon followed by Bob van de Burgt & Iris Pinkster O’Riordan (“Lessons Learned in Test Management”) and Rikard Edgren (“Exploratory Test Design”). I walk them up to their campsite for the day and when I get back down, the registration area looks like it is being flash-mobbed by multiple nationalities – minus the dancing. The desk is invaded with people waiting to get a name tag, conference bag and that very slick looking 20th-anniversary running shirt. They get a complimentary friendly word and welcome from the Eurostar crew, some advice and orientation, and off they are to learning heaven. By now I realize that I somehow missed Michael Bolton (“Critical thinking for testers”) entering the venue, but Siobhan reassures me that he /is/ in the house. I go upstairs again to say hi, and notice that Michael’s room is nearly full. Wait, is it 8:30 already? The last queues are cleared, and we have a lift off.

Standing by the registration desk, I notice keynote speakers Alan Page and Simon Stewart check in. As they are not teaching/speaking today, and they probably won’t be hanging around the venue the whole time, I make sure to remind them of the speaker’s drink taking place this evening in a bar behind the RAI. Apparently, I wasn’t the first:

The rest of the morning I spend wandering from room to room, sitting in for short periods of time, to catch the vibe and to see whether the delegates are enjoying themselves. This is a strange change of perspective. During the previous years, I was always in these tutorials myself, focused on learning. Now, I am checking the reactions of people and not really paying attention to what is being told. I am a lousy multi-tasker. Not that I don’t pick up stuff – I vividly recall Rikard walking around without shoes, talking about software potatoes. I catch Bob and Iris talking about a thin (cheese) slicing test management method (mmm… cheese), and Michael debriefing one of his many exercises and quoting Jerry Weinberg (*). I hear Dorothy highlighting and explaining stories from her award-winning book (“Experiences of Test Automation“), and Janet is scaling her normally much more intimate workshop to a way bigger audience – and she seems to handle that with style and grace.

The rest of the RAI is empty at this time of day, which makes for a strange contrast with the invasion of only an hour earlier. During the coffee breaks, the friendly chatter reappears, and I observe and talk. Finally, I bump into Shmuel, who is limping like someone with bad shoes who had a very long walk in Amsterdam on a rainy sunday. It adds to his overall funniness, although I think he already is funny enough as is. We discuss the subject of yellow tourist bikes to go back and forth between the Novotel and the RAI – bikes that will play a role in our conference opening as well.

Right before lunch, as I am welcoming delegates into the lunch restaurant, fellow committee member James Lyndsay enters the venue. He is sporting a big bag that mostly contains a stylish – and heavy – kilt. Guaranteed gala dinner goodness. During lunch, James is mentioning his upcoming gig with the London Bulgarian Choir – the friday after the conference. And I thought /I/ had a hectic schedule! When the tutorials start up again and the restaurant is emptying, Shmuel and I act as a (poor man’s excuse for a ) choir while James rehearses one of his deep-voiced solos, leaving the waiters and RAI staff wondering what they just witnessed. The RAI restaurant has good acoustics, actually. Rumor has it that James’ voice is still haunting the premises.

The afternoon flows smoothly, I feel, and around 4 pm I follow Lorraine’s recommendation to use the last couple of hours of the afternoon to relax a bit before things get really hectic tomorrow. The weather is crisp and clear, so I go for a walk around the area. Not too long though, since the speaker drinks kick off at 6.

At the drink, which turns out to take place in a cosy Austrian log cabin, I meet Julian Harty who just flew in from Nairobi with a short detour to the UK – to switch from summer to winter clothes. On thursday evening, he has to move on to go speak at the (equally fantastic) Oredev conference, which unfortunately takes place in the same week this year. Speaking of hectic schedules, I am convinced that Julian’s travel arrangements would make Kofi Annan look lazy. It is good to have our committee finally complete, and on site. Actually, this is the first time that the four of us together meet face to face, as Shmuel was skyping in while the rest of us were meeting in Galway in march.

As the committee is hosting the drinks, we do our best to make everyone feel welcome. Shmuel goes full reversed paparazzo and has his picture taken with everyone present – behavior that he will continue to exhibit throughout the whole conference, which makes me wonder: doesn’t that make his photo albums mighty Shmuel-centric? The athmosphere is really relaxed, and I am glad to see things turning out so nicely. I am now able to put faces to submissions, and voices to pictures. Michael D. Kelly – very thrilled to finally meet him, by the way – looked so young that I didn’t even recognize him at first. I don’t know why I had imagined him older, must be his reputation preceeding him.

My evening ended in a tasty Indonesian restaurant, where a large group of testers was diving into a rice table as we entered. I was invited to eat (heaps of) spicy leftovers from other people (thank you Rob Lambert and John Stevenson for feeding the hungry and the impatient – your good Samaritanism is highly appreciated). Again,  occasions like this work wonders in putting faces to twitter handles: be warned, @GeirGulbrandsen and @Kristoffer_Nord, you’re no longer safe from me.

After dinner : plenty of rest for the wicked. Tomorrow, there’s an official conference-opening to be done. 

… to be continued

——————————– 

(*) Which comes as no surprise, as Jerry Weinberg – Patron Saint of thinking testers – is very much worth quoting. And reading, even more so. If you haven’t read any of his books, I encourage you to do so.

The Eurostar 2012 diaries (the prequel)

What a year…

It has been a while since my last blog post, and being the programme chair for Europe’s biggest software testing conference probably had something to do with that. Now that the twentieth edition of Eurostar is over and the whole event is still very much in my system, I figured it is about time to revive Ye Olde TestSideStory blog.

The Eurostar office, Galway

The whole year leading up to this moment was one big trip into testing conference wonderland. I learned loads about conference-making (I’m pretending that this is a dictionary entry somewhere) in the small and the large. Selecting a committee, a theme, keynotes, tutorials, assembling a balanced programme out of 400+ submissions – these things in itself already were quite a challenge. This, combined with a steady flow of related side-activities proved to occupy the better part of my free time. Luckily, the Eurostar team in Galway (Ireland) made this into a very enjoyable and fluent experience. I had the privilige of visiting the Galway office a couple of times in the past year, and the team has a great energy that gets things going (and a love for Belgian chocolates and all things Guinness). Props to my employer CTG as well, for giving me the opportunity to spend time preparing the conference.

Working with my committee (Julian Harty James LyndsayShmuel Gershon) throughout the year was certainly a highlight. I have fond memories of our lengthy skype sessions, discussing about anything in the testing conference realm – we even managed to find some emerging behavior in skype chat in the process. In hindsight, I was particularly impressed with Julian’s pragmatism and fresh ideas, James’ note-taking fu in the face of a truckload of submissions, and Shmuel’s contagious enthusiasm.

The last weeks, pressure had been building gradually: seeing the early bird subscriptions take off, hearing about testlab preparations, tutorials filling up… Later on, a couple of speakers opted out and needed replacement – things were getting more real every week.

Rainy Amsterdam – Sunday November 4

After some uneventful aquaplaning all the way from Belgium, I met up with Israeli-Brazilian superstar (and programme committee member extraordinaire) Shmuel Gershon. Originally there was a visit planned to the RAI to get acquainted with the venue layout, but since Eurostar happened to coincide with Shrek The musical (Ogres in the main auditorium! Fionas mindmapping a test strategy!), this was no longer possible. We decided to dive headfirst into the city of Amsterdam, to explore. Some observations:

  • A couple of hours in Amsterdam can spawn more rain than six days in Ireland
  • Torrential rain will soak up even the sturdiest shoes
  • The Anne Frank house has bigger lines than the newly opened Amsterdam Apple Store
  • From now on, if the map and the territory disagree, I’m believing the territory
  • Serendipitous wandering can make you end up in one of the finer Indian Restaurants in Amsterdam
  • The finer Indian bread is very kosher – but expensive
  • Two men with identical bright blue Novotel umbrellas look funny (I guess people expected a Gene Kelly dance routine)

When arriving back at the Novotel, soaked to the bone, a bunch of testers had already gathered for an informal meetup in the bar. I was planning to change into dry clothes first, but got engaged in conversation and totally forgot about it. Sometimes you have to plan as you go along.

Conference pre-opening (photo by Huib Schoots)

While my shoes were drying slowly, I spent the rest of the evening chatting with new friends (Cyril Boucher, Jeanne Peng, Erkki Pöyhönen) and catching up with old ones (John Stevenson, Michael Bolton, Huib Schoots, Jean-Paul Varwijk, Rikard Edgren, Shmuel). John in particular was on fire that evening, quoting book titles like some kind of human reading tip generator. The two that I managed to note down are “The click moment” and “Everything is obvious“. The rest got lost in a pre-conference haze.

Later on I ran into the Eurostar crew as well. They had been on site since friday, unpacking stuff and basically building everything from scratch. They expanded their team for the conference, and it was nice meeting new faces there too. They all looked happy and confident, which was kind of reassuring to see: the logistic side is under control. Chatting with them also made me realize that things were about to be kicked off for real.

Are those nerves I feel? Anyway, time for bed – appointment at the RAI at 7 am.

… to be continued

Innovate & Renovate: Evolving Testing

Test Side Sorry

I know it’s been quiet here lately. A big Test Side Sorry for that. A lot has happened the last months, and many things occupy my mind and time.

Eurostar 2011

One of these is Eurostar, Europe’s largest testing conference which took place in Manchester in november. I had a great time meeting new people and catching up with others. Finally meeting people from twitter in person is one of the best side-effects from conferences I know. It feels like meeting old acquaintances, in a way. 

The test lab vibe was great, as always. I saw some great track sessions, and there were loads of things happening behind the scenes as well: video tapings, special and fun sessions that will be published the coming months. I even spotted a smoke machine or two on a Thin Lizzy soundtrack. The conferring didn’t stop at 6 pm – Manchester pubs were test-infected for a while.

At the gala awards dinner, in the magnificent setting of the Manchester Monastery, Julian Harty received the Testing Excellence award. Geoff Thompson also revealed next year’s programme chair.

Eurostar 2012

Rewind three weeks. Lorraine – Eurostar’s conference manager – calls me during my daily commute to inquire if I would be interested in becoming the programme chair for 2012. I barely manage to steer clear of a ditch. And I apologize to that old lady I almost ran into. Back to the call. I hesitate at first, ask some time to think it through. Seconds later I realize: “wait a minute, what was I thinking? Of course I’ll do it! Yes, there will be work involved. But it’s all good.

Eurostar will turn twenty in november 2012. I will be the host of this special edition, taking place from november 5-8 in Amsterdam, the Netherlands. Twenty years, that is quite something. No longer a teenager, and old enough to party.

My partners in crime for this conference are James Lyndsay, Julian Harty and Shmuel Gershon, and I can’t stress enough how honored I feel that they accepted to be on the team. Our first task was to come up with a theme. Since our aim is to craft a learning conference, focusing on innovation, renovation and creativity in testing, we decided on:

Innovate & Renovate: Evolving Testing

The call for submissions is now open, by the way. I look forward to receiving your ideas.

Rebel rebel – the Danish Alliance @ Eurostar 2010

Something way cool happened at Eurostar this year. A group of like-minded people got together after the conference to do a mini-CONFERence in a more intimate setting. They called themselves the Danish Alliance (or Oprørsalliancen, when they felt like badly pronouncing Danish words). The concept was based on the Rebel Alliance, started by Matt Heusser at StarEast last year. I had been thinking about a localized version of the Alliance before, but it was the ever energetic Shmuel Gershon who put his efforts into organizing the first Alliance on European soil. Of course, this little guerilla conference couldn’t have happened without the generous help of the Eurostar folks, who set us up with a superb meeting room. Need I say that they ROCK?

The ingredients were simple: 

  • A handful of passionate testers
  • A safe setting
  • Drinks
  • Pizza
  • Music
  • Chocolates & cookies

Throw all these together and stir gently. Observe.

Whatever happens, happens. There was no agenda, really. In this case we mingled first, talked and drank a bit until pizzas arrived. Major  epiphany: Denmark has pizzas that come in the size of a small wallaby. After that, there were some lighting talks, timed by quality gatetimekeeper Michael Bolton (who definitely should get into the timekeeping business whenever he gets out of the QA business). You can see (transcripted!) videos of the talks in Shmuel’s write-up of the event

‘Talks’ don’t have to be ‘talks’, per se. James Lyndsay did a call to action to test one of his new black box testing machines. Andy Glover (the Cartoon Tester) got us drawing abstract concepts. Dorothy Graham even gave us a Sound of Music flashback by singing about her favorite techniques. Anything goes.

Discussions continued until the wee hours. I thought it was wonderful. This is the kind of stuff that doesn’t regularly happen during the day at conferences. Sure, the Eurostar programme was great, again (and I’ll be writing more about that later), but the real conferring often happens outside the track sessions and tutorials. It feels great to connect with other people that are all driven by the same thing: a passion for their craft.

So thank you Shmuel Gershon, Jesper L Ottosen, Joris Meerts, Dorothy Graham, James LyndsayBart Knaack, Martin Jansson, Henrik AnderssonMichael Bolton, Andy Glover, John Stevenson, Rob LambertCarsten Feilberg, Ajay BalamurugadasMarkus GaertnerHenrik Emilsson, Julian Harty, Rob Sabourin, Rikard Edgren, Lynn McKee and Rob Lugton. The force will be with you, always.

Why you shouldn’t miss EuroSTAR 2010

10 reasons why you shouldn’t miss Eurostar 2010

Two weeks from now you will find me in trendy Copenhagen, proud home of the world’s best restaurant (Noma) and Hans Christian Andersen’s Little Mermaid. But the real reason for my trek up north is not sightseeing or spending money on Tørret kammusling og biodynamiske gryn: Copenhagen is also the host of the 18th edition of the annual EuroSTAR testing conference.

If you’re not yet familiar with Europe’s biggest software testing conference, you should definitely check them out. If you’re still hesitating about attending, there’s no need to. If you’re thinking of going, do go. Here’s why:

  • First and foremost: the Content.
    • The programme committee assembled a promising line-up, centered around the main theme “sharing the passion”. Track session categories include test management, exploratory testing, virtualisation, techniques, Scrum, inspiration, education, Lean, MBT, people and automation, among many others. L’embarras du choix.
    • Keynotes, anyone? Antony Marcano, Rob Sabourin, Bob Galen, Dino Patti and Stuart Reid. Recent history teaches us that wherever Stuart lays his hat, controversy and discussion automagically appear. I’m confident that his keynote “When Passion Obscures The Facts: The Case for Evidence-Based Testing” will be no different. 
    • I especially look forward to the tutorials. Rob Sabourin will run a full-day tutorial on “Just In Time Testing – Effective Testing Strategies“. Michael Bolton will be doing a half-day tutorial on Test Framing (read his blogpost that coins test framing here). But that’s not all. There’s Lee Copeland too. And many, many more. L’embarras du choix, revisité.   
  • Test Lab.
    James Lyndsay and Bart Knaack will run their on-site Test Lab for the second consecutive year. They will be assisted by Henrik Emilsson and Martin Jansson, 2/3 of that restless online blogging collective called The Test Eye. The other 1/3 is Rikard Edgren, who is part of the programme committee this year – I guess you could say that Eurostar is TestEye-infected. From what I experienced last year, the test lab is a really unique experience. Live testing at a testing conference! Theory put into practice, and maybe some weekend testing sessions, testing dojos or katas. Anything goes, really.
  • Inspiration.
    Hearing all these different viewpoints, new ideas, talking with the experts, engaging in discussions… It’s a savory buffet full of food for thought. Attending conferences is intellectually stimulating, and you’ll probably learn more during these couple of days than you do during most ‘regular’ training courses. I see EuroSTAR as a multi-dimensional training course that as such deserves to be on every company’s training calendar.
  • Get Primed.
    Any problems you are facing at work – you just might see them differently when you get back. Things you hear at the conference and  people you talk to often trigger other ways of thinking. Conferences tend to broaden your perspective on things.
  • Reach out to the testing community.
    This year’s theme is ‘Sharing the passion’, which should make it easy to meet like-minded people who share the same interests. In his 2009 book “The Element”, Ken Robinson calls this “finding your tribe”: connecting with people who share the same passions and commitment (your “tribe”) helps in finding and developing your “element” (which is the place where passion and skill meet). Members of a passionate community tend to stimulate each other to explore the real extent of their talents. Whenever tribes gather in the same place, the opportunities for mutual inspiration can become intense.
  • Meet Testing Tweeps.
    Twitter has been doing brilliant things for testers already, community-wise. It’s a great way to interact with testers worldwide on a daily basis. It has also proven to be a very useful, fun and informative way to cover conferences, especially for the people missing out (watch that #esconfs hashtag for some conference goodness). If you’re on twitter, EuroSTAR will also be a good opportunity to meet numerous testing tweeps in person and to take your twitter-conversations with them to the next level.
  • Hallway/Bar discussions.
    In an earlier blog post, C is for Conferring, I mentioned that conferences are for conferring, and that the most interesting things often happen in the hallways, in between sessions. Or in the bar. Or somewhere totally unexpected. Make sure there are blank spots in your busy schedule to invite serendipity.
  • One word: Copenhagen.
    ‘Nuff said. But did I mention that the place of action is the Bella center? Last year, the Bella center hosted the first sustainable, international political summit – the United Nations Climate Change Conference (COP15) – attracting over 33,000 people. No worries, Eurostar Conferences assured me that Eurostar 2010 will be more succesful than its flunked climatic counterpart.
  • Interactive Panel Session.
    On wednesday morning, Lee Copeland will facilitate a Hot Topics Panel Session. The expert panel is there to address *your* burning issues, so if you want to ask the EuroSTAR Panel a question, you can do so via facebook. Yes, the Social Network goes testing.
  • It’s fun!
    By focusing on all the content, the learning and networking, I almost forgot to mention that above all, it’s fun. All of the above takes place in a fun and relaxed athmosphere.Fun sessions for the weary testers are foreseen as well (I’ve been told that the supertesters are something to look out for).

This concludes *my* list. Rob Lambert wrote about attending EuroSTAR too, in his post EuroSTAR will rock. Eurostar Conferences has also listed their Top 10 Reasons To Attend EuroSTAR 2010! And if you need to make a case for attending the conference, the 10 ways to convince your boss to send you to EuroSTAR 2010 article may be able to help you with that.

I hope to see you in Copenhagen. I’m @TestSideStory, by the way. I’ll be roaming the hallways – feel free to come and talk to me. I’ll be the one with that thorny rose clenched in the teeth.

Short service announcement: tomorrow, October 16, programme committee member Peter Morgan will present a webinar especially for first time attendees. It is called “Getting The Most Out Of EuroSTAR“. More info and a link to register for the webinar can be found here.